Headset Market Research - Banded Is Best

MNH recently commissioned an independent research study amongst long-haul airline passengers to assess their behaviours in respect of IFE and their preferences with regards to IFE headsets.

The results show that banded headsets are preferred to in-ear for all aspects surveyed, including sound quality, comfort and overall enjoyment of the IFE.

Key findings:

• In-flight entertainment remains an integral & essential part of the long-haul flight experience. A substantial majority (71%) of passengers used the IFE on their long-haul flight. As such a core element of the flight, delivery of a good quality IFE experience is key.
• Preference for banded headsets clearly outweighs that for in-ear headsets for all aspects surveyed ie. sound quality, comfort/ wear-ability, overall enjoyment of the in-flight entertainment.
  
  
• Banded headsets are preferred to in-ear with preference becoming increasingly marked in line with flight duration. For 2hr+ flights, 50% prefer banded headsets (vs only 21% for in-ear).
  
  
• 76% agree that IFE headsets should be provided free of charge. Additionally, the majority agree that on-board products should be produced ethically and disposed of responsibly, and that it is the airlines’ duty to ensure this is the case.

Read on to find out why banded is best! and the press release 'Rotable Headsets vs Disposable Headsets - A Sound Investment'